Monday, December 30, 2019

My Experience Management College Is Full Of New...

College Success: College is full of new adventures and challenges. I feel that it is my job to conquer everything that comes my way. I may not be an expert, but I am aware that my old habits may damage my future beyond immediate repair. Time management is what I need to work on. I am the type of person to wait until the end to get anything done. I think that I can just do it later because I have time. I usually end up stressing over the things that could have been handled at the beginning. I am aware that I have time management issues, I am on the road to recovery. Understanding what I need to fix is the best thing to know. Time management is a topic I do not like to discuss because it is my biggest weakness. I am on a mission to make sure it becomes my strength. In high school, I was the student that was waiting for the last day to study. I did not have a plan to gather my thoughts about what I learned. It is important to practice time management before I reach a point of no ret urn. When I mention a point of no return, I mean a stressful path. All I can do is take small steps to make my dream strength a reality. The step that I want to take to reach this goal is making sure I find a place to put tasks that I need to accomplish. A planner will make me aware of things I need to stay on top of, so I don’t fall behind. My goal is to have good grades. Setting a deadline is a great way to finish a task. I want to have an achievement to market myself for the future. AShow MoreRelatedMy Experience Management : College Is Full Of New Adventures And Challenges1028 Words   |  5 Pages College Success: College is full of new adventures and challenges. I feel that it is my job to conquer everything that comes my way. I may not be an expert, but I am aware that my old habits may damage my future beyond immediate repair. Time management is what I need to work on. I am the type of person to wait until the end to get anything done. I think that I can just do it later because I have time. I usually end up stressing over the things that could have been handled at the beginning. IRead MoreMy First Love Is Not A Girl But A Machine1043 Words   |  5 PagesMy first love was not a girl but a machine. I had reached a new city moved out from a small town. Got admission in a new school. It was hard to talk to people but not machines. They loved me so did I. I fancied every chance to hang out with them. And sure I loved their company. My first experience of indulgence came when I wrote a Logo program. Every move of the cursor fancied me. Schools changed, people changed but what was constant was my love for these machines. My truest joy came when my parentsRead MoreMy Campaign For A Senior Executive Service1750 Words   |  7 PagesMy primary short-term academic goal is to earn my Associate of Applied Science degree in Business Administration with a concentration in Event and Meeting Planning before the end of 2016. My short-term plan includes reducing and eliminating the academic tuition cost from out of my pocket by obtaining scholarships, grants and tuition assistance from my employer and sponsors. Further, I plan to reduce the time required to obtain the degree, to quickly have the necessary skills and education to jump-startRead MoreExternal Threat Is Improper Training And Knowledge1332 Words   |  6 Pagescould lead to losing customers or even worse a lawsuit. It is impart that floor management and leads stay active on the salon floor and interacting with employees. 2. Neglecting to keep up with new regulated laws can hurt the business and cause economic distress in the business. This will have an adverse effect on the ability to capitalize business ventures and generate revenue. I feel that it is up to both the management team and myself to stay on top of all facets of the business and make sure allRead MorePersonal Statement : Self Exploration1156 Words   |  5 Pagesstep to take since those who do not know themselves well will also have no idea about where to begin their career or may be mediocre in their life (Rogers et al., 2008). Therefore, for aspiring college student, before completely stepping into the working stage, one shall specify his or her goal and make full use of the existed sources in school to enrich themselves. It is not an easy thing for one to have a career plan since it is a concept including many factors. For me, the career plan is an analysisRead MorePersonal Development Plan1893 Words   |  8 PagesPERSONAL DEVELOPM ENT PLAN 1. Introduction The aim of this assessment is to build a Personal Development Plan and evaluate my current skills and knowledge. The primary objective of PDP is to improve my knowledge and plan my educational development according to my background and personal experience so far. 2. What is PDP According to the Quality Assurance Agency for Higher Education in UK (QAA 2004) defined PDP as: ‘a structured and supported process undertaken by an individual to reflect upon theirRead MoreStudent Learning Outcomes Into My Writing3418 Words   |  14 PagesThroughout this portfolio I will discuss how these assignments have helped me to incorporate various aspects of Student Learning Outcomes into my writing, and how I have revised the two of the major writing assignments. Part A: Discussion of Student Learning Outcomes The English 110 course has been instrumental in the improvement of various aspects of my writing. The course has been of significant aid in the comprehension of the English language. The learning of the different methods of writingRead MoreWalt Disney Company Essay2641 Words   |  11 Pagesglobal entertainment company that they are known as today. In 1984 the company brought in a new CEO and chairman of the board for the company. Michael Eisner knew from the beginning that the company needed to grow in order to succeed. Under his leadership the company went from two theme parks to nine located throughout the world. Disney now consists of the Magic Kingdom, Disneyland, California Adventure, Animal Kingdom, Epcot, Disney Studios, Euro Disney, Tokyo Disney, and Hong Kong DisneylandRead MoreWalt-Disney World Internship Report7881 Words   |  32 Pages Brief Description of My Internship Fantastic memories of 169 days living in America, almost six months working in Walt Disney World offers an unforgettable experience in my personal life and has great influence in my future professional life. Transferred from an elegant cafà © in Grand Floridian Resort Spa to a crazy busy character buffet restaurant in Contemporary Resort provides me an opportunity to work in hotels with different styles. At the macro level, it enlarges my theoretical knowledgeRead MoreThe Critical Theory Of Communication Approach3384 Words   |  14 Pageson a few key aspects: it is vital to understand when team-based management is appropriate and can be effective, attitudes of managers must be adaptive, cynicism about change must be addressed, empowerment must be measured and the implementation of change must be facilitated and ongoing. Within these constraints, the HR approach is likely to succeed within the workplace. Human Relations and Human Resources approaches to management are welcomed additions to organizations. Employees are focused

Sunday, December 22, 2019

Essay on Explaining Aggression - 606 Words

Explaining Aggression One of the achievements of social psychology has been in extending explanations of aggression and violence away from merely being reflections of the inner state of individuals There many ways of explaining aggressive behaviour in humans. Some theories view aggression as an important part of our evolutionary heritage , others as an imbalance in hormones or neurotransmitters in the brain. Early psychological theories of aggression explained aggressive behaviour as an automatic consequence of personal frustration. Social learning theories see the cause of our aggressive behaviour as†¦show more content†¦There are however, some methodological problems in Banduras study. Joseph said that the experiment only involves harm to an inflatable doll not a human being, therefore it is not a good example of aggression. Johnston found that children who behaved violently towards the doll were rated as more violent generally by teachers. Aggression is often described as antisocial behaviour but by observing adult aggressive behaviour being rewarded children may think this behaviour is acceptable and normative. Therefore it shows that social learning theory explain s that is more about learning behaviour rather than being a reflection of an individuals inner state. It also explains the findings which show that children who watch violent films are more likely to behave in an aggressive way. Social learning theory can account for cultural and individual variation; it can also explain why we behave aggressively in some situations and not others. When we are rewarded or reinforced for behaving aggressively this is related to specific situations, in other situations we may find this behaviour isnt rewarded. This is known as context dependent learning. In spite of the success of social learning theory, there are reasons for arguing that Banduras approach is limited and that aggressiveShow MoreRelatedThe Psychoanalytical Theory Of Aggression1297 Words   |  6 PagesAggression can be defined as a range of behaviours, which can result in both physical and psychological harm to oneself, others or an object in the environment. Baron and Richardson (1994) claim aggression is a form of anti-social behaviour, which shows a lack of emotional concern for the welfare of others. There are various explanations for the cause of aggression, one of them being the biological explanation. This theory focuses on aggression as an innate tendency involving the instinct theoryRead MoreFice Of National Statistics Crime Survey Essay1661 Words   |  7 Pagesconsidering how these relate to explaining the extent of violent behaviour, namely grievous bodily harm. Psychosocial research on aggressive behaviours underpins much of what is believed about violence (Dollard et al., 1939; Berkowitz, 1962; Eron, 1987, 1990; Eron et al., 1971 cited in National R. C. 1993; 35.) It is poignant to note when discussing violence that ‘violence is aggression that has extreme harm as its goal. All violence is aggression, but many instances of aggression are not violent’ (AndersonRead MoreThe Journal Article : Elementary School Youth Essay943 Words   |  4 Pages Introduction The journal article Pathways To Aggression In Urban Elementary School Youth, studies and investigates the violence that is profound in the urban school district. The authors researched and examined the students to see if the violence from their environment was the cause of the children’s violence in school. Two hundred and fifty nine students were examined with the permission of parents to come to a conclusion. Nearly one hundred percent of the participants were exposed to at leastRead MoreAdolescent Violence And Its Effects On Adolescent Children833 Words   |  4 PagesEDHD430: Adolescent Violence, I learned a lot of relevant information about the causes of violence and aggression in adolescent children. One of the first things we learned was the distinction between violence and anger. While violence and aggression are interrelated concepts, there are not the same. Violence is defined as any behavior(s) intended to harm another person. Compared to aggression, which is defin ed as behavior(s) that result in harm to others. Dr. Marcus began the course with a presentationRead MoreEssay about Experiment Assignment 3 1 953 Words   |  4 Pagesï » ¿PSYC 101 – Experiment Assignment (40 pts) Students will carefully observe acts of aggression and prosocial behavior on television, report their observations, and analyze their data to draw conclusions. Watch 20 minutes of each of the three types of programs (do not code behavior in commercials). Record every aggressive act and prosocial act. Some categories will have several acts. Your chart and discussion will focus on comparing the following three types of programs you will watch: 1) children’sRead MoreThe Issue Of Raising An Aggressive Child Essay1481 Words   |  6 PagesGetting Started My action plan will address the issue of raising an aggressive child. Childhood aggression can lead to adolescent aggression, followed by aggression and other problems in adulthood. How do parents teach their children to handle their aggression? Why is early detection of aggressive behavior so important? Does training at a young age really help stop the aggressive behavior in later years? According to a study that began in 1956, children who were found to be aggressive betweenRead MoreThe Effects Of Alcohol On The Human Body1292 Words   |  6 PagesWilliam Wieczorek’s article â€Å"The Role Of Aggression-Related Alcohol Expectancies in Explaining the Link between Alcohol and Violent Behavior† They state that, â€Å"As Lang (19) observes, expectations and tolerance of deviance in those under the influence of alcohol should increase the likelihood of a positive correlation between drinking and aggression† (Lening, Welte, and Wieczorek 466). They inform us that people who drink alcohol are likely to increase their aggression which may be triggered while the consumptionRead MoreExplain the Social Learning Theory1737 Words   |  7 Pagespre-tested the children for how aggressive they were by observing the children in the nursery and judged their aggressive behavior on four 5-point rating scales. It was then possible to match the children in each group so that they had similar levels of aggression in their everyday behavior. The experiment is therefore an example of a  matched pair’s design. To test the  inter-rater reliability  of the observers, 51 of the children were rated by two observers independently and their ratings compared. These ratingsRead MoreThe Effect of Sportsmanship and Motivation on Athletic Aggression1113 Words   |  5 Pagesathletic aggression. There we three preset propositions that they anticipated for their theory: (a) self-determined sport motivation will be positively predictive of sportspersonship orientations, (b) sportspersonship orientations will mediate the relationship between self-determined sport motivation and athletic aggression, and (c) sportspersonship orientations will impact athletic aggression in two distinctive ways. A positive relationship between sports orientation and instrumental aggression is expectedRead MoreResearch into Environmental Stressors on Aggressive Beh aviour887 Words   |  4 Pagesbecome passive. Temperature can play an important role with aggression, Baron and Bell did research involving the effects of heat on aggression by seeing how willing a participant would be to give electric shocks to another, they found that temperatures within the range of 92-95F generally increased the level of aggression. However when the temperatures became too extreme they found the levels of aggression decreased, in these conditions the participants were stressed

Saturday, December 14, 2019

Fidm Essay Paper Free Essays

Valencia MitchellFIDM Application Hi, I’m Valencia Mitchell, and I believe FIDM (Fashion Institute of Design and Merchandising) is the right school for me. Since the age of 10-11, fashion has been one of those things that I just knew I had a passion for. From reading fashion magazines; memorizing many French, Scandinavian, Italian, and American fashion designers; keeping up with the trends and events on style. We will write a custom essay sample on Fidm Essay Paper or any similar topic only for you Order Now com, to catching up with fashion weeks all around the world online; I have finally found my place. I’m a very independent, social, determined, but goofy person. I love meeting new people. During my free time, I love to listen to music, draw, or watch movies. I love making people smile, and making their day better. I’m a junior in high school, but graduating early this upcoming year due to extra credits. No matter what I’m doing or where I am, I try to exceed the expectations that I have set for myself. I believe that FIDM is the perfect fit for me, because it mainly focuses on the occupation or industry you would like to work in. FIDM teaches you the inside and out’s of the industry, and prepares you for the future. For three years now, I have wanted to attend this school and I believe that FIDM will bring out the best of my abilities and make my future brighter. Ever since I was given a tour around the San Francisco campus, I have fallen even more in love with this school. The atmosphere, the energy, the display windows – it seemed like the school was made for me! This has made me even more excited for college and what my future will bring. The major that I’m applying for is Visual Communications. For the longest time, I wanted to be a fashion stylist. I loved how they didn’t just pick/choose and style the clothes – they tried to portray a story with props, location, and history as well. I’ve been a big fan of Grace Coddington (from Vogue), Camilla Nickerson, and Havana Lafitte. Visual Communications takes all those things and puts into one. When I toured the campus in San Francisco, I noticed many display windows in which were designed by many visual communication students. Every window I came across was different in style, and the story told from what they designed. Being in a classroom is okay at times, but I like being interactive with projects, also. Since I’m a very big dreamer, I believe this major is perfect for me. Upon my graduation from FIDM, I know that I will have accomplished what I always wanted to do ever since the age of 10. I want to feel that I never gave up on my dream of being who I always wanted to be. I know I will become very proud of myself when I graduate from FIDM. I would have gain the experience that I needed to push forward and explore new opportunities. Hopefully by then, I would have made great connections with different clothing brands such as J. Crew, BCBG, or Anthropologie. I believe that with me receiving education from FIDM, it will help me reach new heights that I never knew I could reach. This is the first step to reaching those heights. How to cite Fidm Essay Paper, Essay examples

Friday, December 6, 2019

Marketing Management Automotive Brand in Sultanate of Oman

Question: Discuss about theMarketing Managementfor Automotive Brand in Sultanate of Oman. Answer: Introduction A critical analysis of a journal article Automotive Brand In Sultanate Of Oman: Customers Perspective written by Amitha KN , Anan Akhtar, Brindha N, Kakul Agha and Nagesh Poojary has been done. In the first step in this analysis the major issues in the given article have been summarized. An effort is made to understand how a consumers perception about a brand is formed on the basis of brand identity. The concept of branding has been discussed. It has been explained how automobile companies like Renault have been able to create a market for their vehicles in Oman by offering products that provide unique experiences. In the next step, the given article has been evaluated to determine to what extent the arguments of the authors are convincing. The customers perceptions about a brand do affect its value and development, but the brand managers of the companies are also successful in evolving the brands as per their requirements to a great extent (Ferrell and Hartline, 2013). In the next s tep an analysis of the Omani market for automobiles has been made and the behavior of Omani buyers has been explained (Hoyer, Maclnnis and Pieters, 2013). Finally a conclusion has been reached regarding what the companies need to do to sell their products and to what extent the consumer perception about brands is important. Summary of the Article In the given article, the author has proposed that it is the perception of the consumers about a brand that determines its brand value. This customer perception is formed by the brand image that is communicated to the consumer through the various communications done by the company regarding the brand and also through the actual experience of the consumer of using the product and the related services (Shimp and Andrews, 2013). If a consumer can identify with a brand due to some existing congruence then it would lead to a purchase decision if the consumer feels that the product meets the individuals needs. There is a need for a business organization to create a distinct identity for its brand because there are many products in the market being sold by different companies. In order for a product to gain the attention of a consumer it should have some distinct physical characteristics, name, packaging containing information about the product and the company (Baker and Saren, 2010). Once the consumer is introduced to the brand identity, this identity is further strengthened in the minds of the consumer through subsequent exposure to promotional campaigns done by the company to promote the brand (Tuskej, Golob and Podnar, 2013). By creating a distinct identity for its brand, the company gives the opportunity to consumer to compare its brand with the brands of other companies. There are companies like Renault which have been able to make significant sales of their vehicles in Oman by offering brands to consumers which stand apart from brands of other automobile manufacturers in the country. Renault has succeeded in convincing the consumers that their products and services are unique give more value to them than those offered by their competitors. It is not just about conveying the right message about the brand but taking measures that ensure that the company delivers a high quality product through procedures that heighten the customer satisfaction (Zehir et al., 2011). This leads to brand loyalty and results in repeated purchases and positive word of mouth publicity by consumers about the product. This in turn, leads to company acquiring new customers. An Evaluation of the Article The author has focused on management of the brand on the basis of the customers opinions and perceptions. The views of the customer regarding what they want from their product are increasingly becoming important for modern business organizations in taking decisions regarding molding their brands. The management of a company would consciously develop a brand by making changes in the product characteristics and also communications to public regarding the brand over a period of time (Bruhn, Schoenmueller and Schfer, 2012). This helps to maintain brand loyalty among consumers. An effort is made by the company to create a distinct identity for its brand that buyers get connected to. These ideas have been discussed appropriately in the given article and also proposed in the journal article The Role of ConsumerBrand Identification In Building Brand Relationships, (Tuskej, Golob and Podnar, 2013). A modern business organization wants to present its customers with new choices. It carries out research and development activities to make innovative products which sometimes the customers have not even thought of. These new products change the lives of consumers in different ways. There are global organizations which have access to a wide range of information regarding how the people are leading their lives, what kind of products can meet their needs in a better way. These companies have trained engineers who use different types of materials, designs and technology to create improved products (Renault, 2016). The consumers generally do not have such information and knowledge. The companies present the consumers with new products or improvements in the older brands. The consumer purchase decision is based on their perception of their actual requirements, incomes and maintenance costs. If the brand offered by a company meets the perceived needs of the customer, the consumer would iden tify with the brand. In this case the role of effective communication by the organization regarding its brand is also important because it has an effect on the purchasing decision of the consumer. If the company is able to convince consumers that the new product offerings are actually good and needed by them, the consumers would buy the new product. The consumers opinion regarding a brand and the company is also formed by the attitude and response of the sales staff of the dealers of the company. These ideas have been taken up correctly in the given article and this view point has been supported in the journal article, The Effects Of Brand Communication And Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands (Zehir et al., 2011). Thus the brand managers of a company are able to control to a great extent how the brand evolves over a period of time. The consumers have faith in a company like Renault which enjoys immense customer loyalty. Many consumers believe that the company would offer them products that are of good quality and would take care of their needs in a better way. This customer loyalty is also due to the satisfaction derived from the use of automobiles of Renault by consumers (Tsai, 2011). It is the ultimate experience that the consumers get by using the product that decides the fate of a brand. If the product itself is not good all the advertising in the world would not be able to sustain the brand in the market (Nam, Ekinci and Whyatt, 2011). Big companies like Renault make automobiles that are meant for global markets. Though these companies would change certain features of their products to satisfy the desires of regional buyers, most of the features of their products would remain the same for the markets all over the world. Old companies like Renault have a rich history and culture. These organizations have been making certain kind of products over the years which have given these companies distinct identities. The consumers also prefer these brands due to their distinct features which have met their needs. These companies maintain strict quality controls during production which leads to standardized world class products. These organizations have a unique way of dealing with their customers. They have engaged in communication initiatives which have helped them to develop special relationships with their customers (Tsai, 2011). These organizations take constant feedback from their customers regarding their experiences r elating to use of the enterprises products. In several cases, customer suggestions lead to product improvements being made by the company. The strengthening of these customer relationships leads to improved customer loyalty, which in turn helps the company to beat the competition. But it is not necessary that the company would include all the changes desired by the consumers in their products. The enterprise has to take into account the different costs that would have to be incurred in carrying out modifications or developing new features in the product. Further the company would also have a perception about the willingness of the consumers to accept the increase in the price of the product due to these changes in the characteristics of the product (Baker and Saren, 2010). So the company would ultimately consider if the changes in a product would make economic sense for the organization or not. Thus there are many factors that decide the way in which a brand evolves. The level of technology available, government regulations, social outlook about environmental issues and quality of infrastructure all play a role in determining the kind of automobiles that are produced by companies. The customers keep track of changes made by a company in its products. If the consumers feel that a particular brand has changed significantly and not to their liking, they would switch to products of other companies. So there is always pressure on companies to develop their brand characteristics according to the desires of the consumers. Many organizations fear to introduce innovations based solely on their perception of what is good for the consumer. Analysis of Omani Market Oman is a country which is covered with desert and mountain ranges. The public transport system in the country is also inadequate. So the people need personal vehicles which can carry passengers and also other materials used by families. Thus the demand for light commercial vehicles is high in the country. People need vehicles which are durable and can travel distances with lower maintenance requirements. The economic prosperity in the last decade in Oman and the willingness of the people to spend on vehicles coupled with availability of vehicle finance has led to the increase in automobiles sales in Oman in the last decade. As the people of Oman have the purchasing power, they want to have the best vehicle which can satisfy their needs. The consumers evaluate the different brands of automobiles that are available in the country. Companies like Renault have been able to make significant sales of automobiles in Oman because they have provided people of Oman with vehicles that are tough and can perform in demanding desert and mountain conditions (Focus 2 move.com, 2016). These are powerful vehicles which have to undergo several tests done by the engineers of the company before they are ready to be sold to consumers. These vehicles have been designed aesthetically to appeal to the senses of the consumers. For example, the designs of Renault vehicles have a Latin background. Consumers in Oman associate these global companies with world class products that have been driven on different terrains all over the world. These automobile companies have been engaged in informing consumers about their companys culture , global sales, brands and prices in different countries including Oman. These companies have their own individual websites which carry pictures of their latest product offerings along with specifications. These organizations have also been resorting to other forms of advertising to promote their brands. These automobile companies have established supply chains in Oman and have distinct ways of doing business due to their different cultural background. For example one company would spend more on advertising than the other or it would have more service outlets than others. All these activities of the companies have helped them to carve out different corporate and brand identities in the minds of the consumers of Oman (Motorshow-oman--.com, 2016). The designs of vehicles of a company like Toyota differ from that of Renault. The commercial trucks sold by Toyota are expensive than those sold by Ford in many markets. The horse power of these trucks from different companies, vary. Some of the brands provide additional facilities like cruise control (Autotrader.com, 2016). These companies would also rely on different kinds of promotional campaigns with different contents that project a distinct image of their brands in the minds of the consumer. Thus the brand managers of these companies employ different means to develop their brands. There are consumers in Oman who have different needs and preferences. Some of them prefer more powerful vehicles than others. Some like European designs while others prefer designs of vehicles made by Asian manufacturers. All these factors make consumers in Oman identify with different brands and companies. This is the reason why several leading automobile manufacturers of the world make significant sales in Oman with Toyota being the market leader in 2015, having competitors like Nissan, Hyundai, Ford and Renault (Report Buyer.com, 2016). Conclusion The major automobile manufacturers of the world have access to huge resources in the form of research and development facilities to develop new improved products and also marketing tools and experts to engage in promotion of distinct brand identities. All these companies are competing with each other in different markets of the world. It is the ability of one company to combine its resources in a unique way to make available better products and services to consumers that would determine its capacity to compete against another company. The enterprise which can achieve this objective keeping its costs down would be able to make more profits. But the challenge before these organizations is not only to make products which they feel are better but make such products which can meet the expectations of the consumers. The company which can understand the consumer behavior better would be able to develop brands that sell in the market (Hoyer, Maclnnis and Pieters, 2013). The brand must appeal to the consumer as it meets some needs of the consumer that other products are not able to satisfy. A company has to ensure that the consumers are made aware of the fact that its brands are evolving with changing times, that the company is doing enough to provide better products and services. References Amitha KN, Anan Akthar, Brindha N, Kakul Agha and Nagesh Poojary (2013), Automotive Brand In Sultanate Of Oman: Customers Perspective, Journal of Supply Chain and Customer Relationship Management, DOI: 10.5171/2013. 535786. Autotrader.com (2016) Commercial Trucks: How Do They Stack Up? Available at: https://www.autotrader.com/car-shopping/commercial-trucks-how-do-they-stack-up-210617 Baker, M. and Saren, M. (2010) Marketing Theory A Student Text. 2nd (edn.) United Kingdom: SAGE Bruhn, M., Schoenmueller, V. and Schfer, D. (2012) Are Social Media Replacing Traditional Media In Terms Of Brand Equity Creation?,Management Research Review,35(9), pp.770-790, [Online]. Available at: https://www.emeraldinsight.com/doi/abs/10.1108/01409171211255948 (Accessed: 26 October 2016). Ferrell, O. and Hartline, M. (2013) Marketing Strategy: Text And Cases. 6th (edn.) United Kingdom: South Western Cengage Learning Focus 2 move.com (2016) Oman Vehicles Market Down 2% In 2014. Available at: https://focus2move.com/oman-vehicles-market/ Hoyer, W. , Maclnnis, D. and Pieters, R. (2013) Consumer Behaviour. 6th (edn.) United States Of America : South Western Cengage Learning Motorshow-oman--.com (2016) Oman Automotive Market Report 2016. Available at: https://www.motorshow-oman.com/downloads/2016/Satyam/Oman-Automotive-Market-Report.pdf Nam, J., Ekinci, Y. and Whyatt, G., (2011) Brand Equity, Brand Loyalty And Consumer Satisfaction, Annals of Tourism Research,38(3), pp.1009-1030, [Online]. Available at: https://www.sciencedirect.com/science/article/pii/S0160738311000211 (Accessed: 26 October 2016). Renault (2016) Superlative Know How. Available at: https://group.renault.com/en/passion-2/quality/attracting-satisfying-our-customers/ Report Buyer.com (2016) Oman Autos Report Q2 2016. Available at: https://www.reportbuyer.com/product/2028960/oman-autos-report-q2-2016.html Shimp, T. and Andrews, J. (2013) Advertising, Promotion And Other Aspects Of Integrated Marketing Communications. 9th (edn.) United Kingdom : South Western Cengage Learning, Tsai, S. (2011) Fostering International Brand Loyalty Through Committed And Attached Relationships, International Business Review, 20(5), pp. 521-534, [Online]. Available at: https://www.sciencedirect.com/science/article/pii/S0969593110001204 (Accessed: 26 October 2016). Tuskej, U. , Golob, U. and Podnar, K. (2013) The Role of ConsumerBrand Identification In Building Brand Relationships, Journal of Business Research, 66(1), pp. 53-59, [Online]. Available at: https://www.sciencedirect.com/science/article/pii/S014829631100258X?np=y(Accessed: 26 October 2016). Zehir, C., ?ahin, A., Kitap?, H. and z?ahin, M., (2011) The Effects Of Brand Communication And Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands,Procedia-Social And Behavioral Sciences,24, pp.1218-1231, [Online]. Available at: https://www.sciencedirect.com/science/article/pii/S1877042811016703 (Accessed: 26 October 2016).